Privacy Policy

1. Who We Are

Anena AI is a product of Valleue Digital Innovations Ltd. We provide an AI-powered sales and customer support assistant for ecommerce merchants on Shopify and WooCommerce. Our platform allows merchants to connect their stores to messaging channels including WhatsApp, Instagram, Messenger, and Telegram so their customers can get instant, automated support 24/7.

If you have questions about this policy, contact us at: support@anenaai.com

2. Information We Collect

From Merchants (Business Users)

• Name, email address, and business name during account registration
• Store connection credentials (Shopify/WooCommerce API keys, stored encrypted)
• Messaging platform credentials (WhatsApp Business Account ID, Phone Number ID, access tokens — stored encrypted)
• Billing information (processed by our payment provider; we do not store card details)
• Usage data: messages processed, integrations configured, assistant activity logs

From End Customers (Your Buyers)

When a buyer messages a merchant through our platform, we process:

• The buyer's phone number or messaging platform user ID
• The content of messages sent to the merchant's AI assistant
• Order and product queries submitted during the conversation
• Conversation session data used to maintain context across messages

We do not collect payment details, passwords, or any sensitive personal data from end customers.

3. How We Use Your Information

• To operate, maintain, and improve the Anena AI platform
• To route and respond to customer messages on behalf of merchants
• To process orders, answer product questions, and provide support via the AI assistant
• To send merchants transactional emails (account alerts, billing receipts)
• To detect and prevent abuse, fraud, or violations of our terms of service
• To comply with legal obligations

We do not sell your data to third parties. We do not use customer conversation data for advertising purposes.

4. WhatsApp and Meta Platform Data

Anena AI integrates with the WhatsApp Business Platform via the Meta Graph API. When you connect your WhatsApp Business Account to Anena AI:

• We receive inbound messages from your customers via Meta's webhook system
• We send outbound messages on your behalf using your WhatsApp Phone Number ID
• We store message content only as long as necessary to maintain conversation context and deliver replies
• We comply with the Meta Platform Terms and the WhatsApp Business Policy

Message data processed through the WhatsApp Business Platform is governed by both this policy and Meta's own data policies. We do not share WhatsApp message content with any third party beyond what is required to deliver the service (e.g., our AI inference provider).

5. Data Sharing

We share data only with:

• AI inference providers (e.g., OpenAI) — to generate assistant responses. Message content is sent to generate replies and is subject to those providers' data policies.
• Cloud infrastructure providers (e.g., AWS) — to host our platform and databases.
• Payment processors — to handle billing. We never receive or store full card details.
• Law enforcement or regulators — only when required by law.

6. Data Retention

• Merchant account data is retained for the duration of the subscription and up to 90 days after account closure
• Conversation session data is retained for up to 30 days to maintain context
• Analytics and usage logs are retained for up to 12 months
• Upon account deletion, all personally identifiable data is permanently removed within 30 days

7. Data Security

We protect your data using industry-standard security measures including:

• Encryption at rest and in transit (TLS 1.2+)
• AES-256 (Fernet) encryption for all stored API credentials and access tokens
• Access controls limiting data access to authorised personnel only
• Regular security reviews and dependency audits

8. Your Rights and Data Deletion

You have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Delete your data (see instructions below)
• Restrict or object to certain processing
• Data portability — receive your data in a structured format
• Withdraw consent at any time where processing is based on consent

9. Cookies

Our website uses essential cookies to maintain session state and authentication. We do not use advertising or tracking cookies. We use privacy-respecting analytics to understand aggregate website traffic.

10. International Data Transfers

Our servers are hosted on AWS infrastructure. Data may be processed in the United States, the European Union, or other regions depending on our infrastructure configuration. We take appropriate safeguards to ensure your data is protected regardless of where it is processed.

11. Children's Privacy

Anena AI is a business-to-business service. We do not knowingly collect data from individuals under the age of 18. If you believe we have inadvertently collected data from a minor, contact us immediately at support@anenaai.com.

12. Changes to This Policy

We may update this policy from time to time. When we do, we will update the "Last updated" date at the top. If changes are material, we will notify merchants by email. Continued use of Anena AI after changes take effect constitutes acceptance of the updated policy.

13. Contact Us

For any privacy-related questions, requests, or concerns: